Chapter 7 - NEWSGROUP MARKETING

A NEWSGROUP is a group of people who share news on a particular topic of mutual interest.

At the last count, there were almost 50,000 different newsgroups covering just about every subject you can imagine. Almost every ISP will offer you links to a variety of Newsgroups.

If you use Microsoft Outlook Express just click on the Newsgroups link and take a look at what’s there.

The message format is identical to a normal e-mail message with, subject line (Headlines of the news), ‘from’ field (who has written the news), date field and size of the article.

Newsgroup members choose from the titles and read those that seem interesting (so the title is VERY important). From there, they can interact in just the same way as standard e-mail (links etc).

You can ask for, and offer, help or information.

You can subscribe to your favorite newsgroups by clicking on ‘subscribe’ (that’s fairly obvious, I guess). Once you are a member (a subscriber), you can read and publish news.

Okay, that’s the background.

So how can you use newsgroups to get web traffic?

PATIENTLY, is the answer.

Newsgroup membership is NOT an instant answer to site traffic. In fact, many would tell you it’s not a way at all and to some extent I’m inclined to agree with that philosophy.

However, I’ve read other traffic “gurus” (don’t you just hate that word?) claiming that this is a “great source of fresh traffic”. Yeah?

I guess we must be living on different planets!

You may, over time, gain some sales by using newsgroups. In that respect, I believe that their uses (as regards attracting Website traffic) are very limited and therefore not worth too much of your time.

However, there is one REALLY useful opportunity that you can gain from this source. It’s one that our “guru” friends don’t seem to have thought about – but one that is part of the natural synergy of my formula.

Moh. Ali Albar
I rewrite this article of E-book “TheTrafficJam™ Formula” by Graham Hamer