Chapter 8 - SEARCH ENGINES (PART 2)

It would be nice to get a link on Amazon.com wouldn’t it?

I said that there were two methods to improve your ranking. Here’s the second…

OPTIMIZE YOUR SITE.

What does that mean exactly?

It means you should do everything possible to make your site search-engine-friendly. Imagine it like a courtship process. You want the pretty girl/good-looking guy to pick YOU. What do you do?

Do you dress like a slob and ignore him/her, or do you smarten up and pay attention?

If you want that search engine to take notice of you, you’ve got to make an effort. You’ve got to make yourself seen and heard.

That means you have to make sure your site is ‘keyword rich’ (if you want your site to be found by people who enter the word ‘money’ as a search criteria, you need to make sure that the word ‘money’ is mentioned a good deal on your pages.)

You also need good titles for your pages, the right number of key words, key phrases and lots of other stuff.

There are three ways you can do this…the hard way, the easier way, or the very easy way.

The hard way…

You can manually submit your site to the search engines. (Popular myth says that the search engines will find you. Baloney! If you want the date – you’ve got to go looking for it.)

Manual submission is akin to mixing your cake ingredients with a knife. It’s possible but neither efficient nor effective.

The easier way…

There’s a great tool called Web Position Gold that will mix your ingredients for you and leave you to pour them into the mould and put them in the oven.

Web Position Gold is the recognized leader in this field. There are other search-engine submitters, but none of them come anywhere near Web Position Gold for effectiveness.

All search engines are different. Teams of highly qualified nerdy types slave late into the night dreaming up new, far-fetched algorithms to calculate where a web site should rank. What can help your ranking for one search engine can harm it for another.

Also, the nerdy types are savvy to the fact that, every time they dream up another unimaginable method of ranking a site’s popularity, up jumps Wally Web Site and finds a way to change his site to rank in the top ten.

So the nerds are a little bit temperamental if they think anyone knows what they’re up to. They remain a highly secretive lot.
What that means is that there are not only different needs to rank well with different search engines, there are also changing needs because of the changing nerds.

This means that, if you’re mixing your ingredients by hand, by the time you’re ready to put the cake in the oven, someone has changed the recipe.

Web position Gold is constantly updated software. As the anti-nerd nerds of Web Position Gold get wind of a new algorithm, they enter it into their model and let you get a fix on the new way of doing things.

It tells you exactly which keywords are the most effective for your type of content. It tells you how many times they should appear on your pages, and where. It tells you how and when to submit (and does the submission for you).

It will probably make you a cup of coffee if you ask it.

If you’ve ever wondered how the same site keeps appearing in the top two or three on a search criteria, you can be fairly sure that they’re using Web Position Gold to optimize their site.

And guess what?

Web Position Gold will even visit the top-ranking sites, find out what they’re doing to get their top positions, and copy their formula to give you the same success.

Sneaky eh?

Remember, if you hit the dizzy heights of “top ten” in any of the major search engines, you will be able to sit back and watch your site counter spin out of control. Without any doubt, this is the easiest, cheapest way to get traffic to you site. It’s also the most contested method, so success means combining hard work and patience.

The very easy way…

There’s a tool similar to Web Position Gold that will automate this process of submission and optimization, even to the extent of building gateway pages for you and uploading them to your site.

This tool is called Search Engine Blaster and it will submit your domain to 600,000 search engines, directories and classified ad sites – automatically.

(Pause to let that sink in.)

Not only that; if you tell it your key words and phrases, it will build and submit gateway pages onto your site. These are keyword-rich pages that your visitors never get to see, but which are ‘viewed’ by the search engines in their quest for search links.

Search Engine Blaster allows you to list your business, products, or services on over 600,000 search engines, targeted directories, free classified ad sites, top sites, and online malls Automatically--Every Day! 100% Unattended.

It's a marketing machine on steroids!

This is automation taken to the furthest degree. A truly excellent tool for the busy netrepreneur.

Let me put this to you quite simply…

Search engine tactics are hard to learn and the rules change all the time. You put meta tags in your pages, add keywords, and then submit them to the major search engines. And then you wait.... And you wait… Nothing happens.

So hand it over to Search Engine Blaster. Let it optimize your pages and submit them – and keep submitting them – and give yourself time to get on with other stuff.

What? You're telling me not to work daily on my site so that it will be in the top twenty of search engines. Are you nuts?

Maybe!

But what I am saying is that most individuals, in my opinion, spend way too much time trying to optimize their sites so that they will rank high in the search engines.

The time they spend doing this could be better spent elsewhere. So, if the task can be automated, why not automate it?

Neither Web Position Gold nor Search Engine Blaster are free. Nevertheless, both are worth investing in if you are serious about getting traffic to your site.

Moh. Ali Albar
I rewrite this article of E-book “TheTrafficJam™ Formula” by Graham Hamer